What started as a way to blow off steam after long workdays has turned into a full-blown lifestyle. The Unhinged Rancher isn’t your typical cowboy story — it’s raw, unfiltered, and all heart. Built on grit, humor, and a love for the simple life, this brand represents the folks who get up before sunrise, work hard, and still find time to crack a cold one at sunset.

The man behind the name is as real as they come — a rancher who doesn’t take himself too seriously but takes pride in doing things the right way. Whether it’s wrangling cattle, fixing fences, or stirring up chaos with his buddies, there’s always a story to tell — and that’s what The Unhinged Rancher is all about.

What began as a few videos shared online for laughs quickly grew into a community of like-minded folks who love ranching, good humor, and a little wild in their lives. Fans started asking for gear that matched the attitude — and that’s when The Unhinged Rancher merch lineup was born. It’s made for the hard-working, fun-loving, and sometimes slightly unhinged people who keep rural America running.

From the pastures to the feed store, every hat, tee, and hoodie carries a piece of that ranch-born, small-town spirit. So whether you’ve got mud on your boots or just wish you did, welcome to the crew.

Stay a little wild. Stay Unhinged.

Follow along @TheUnhingedRancher on Instagram, Facebook, and TikTok to keep up with life on the ranch, new drops, and the chaos in between.